Sustainability
A more thoughtful way to send a card
Greetigram was created to make it easier to reach someone you care about — instantly, personally, and without all the friction that usually comes with sending a card.
Because Greetigram is delivered digitally by text or email, it avoids the paper, envelope, packaging, and shipping that come with traditional greeting cards.
That part is easy to understand.
What we also think matters is being honest about the rest.
Digital doesn’t mean impact-free.
Videos, page loads, uploads, and online experiences still use energy. We think it’s better to say that clearly than to hide behind feel-good language.
So instead of treating sustainability like a label, we’re trying to approach it with a little more care: understanding what going digital may help avoid, being transparent about the impact digital still has, and continuing to improve over time.
Why this matters to us
A traditional greeting card can involve more than most people ever see: production, packaging, shipping, retail handling, purchase, delivery, and eventually disposal.
Greetigram takes a different path.
By delivering cards digitally, we can avoid many of those physical materials and steps altogether. That doesn’t make the experience impact-free — but it does create an opportunity to build something lighter, simpler, and more thoughtful.
What we’re working on
We’re building a better way to understand impact over time.
That means looking at:
- the physical steps a digital card may help avoid
- the digital resources needed to create, send, and view a card
- where our assumptions are strong
- where we still need better data
- how to keep improving without overstating what we know
We think that kind of honesty is more useful than a broad claim with no explanation behind it.
Our commitment
We want to be thoughtful in what we build and truthful in how we talk about it.
That means:
- being clear about what we know
- being open about what we’re still learning
- avoiding vague sustainability language without explanation
- improving the Greetigram experience over time in ways that are both meaningful and measurable
We do not need to pretend this work is finished to take it seriously.
Want to see how we think about this?
Visit How We Measure for a plain-English look at the framework behind our approach.