How We Measure Our Impact
We don’t believe sustainability should be reduced to one vague phrase.
So instead of stopping at “paperless” or “eco-friendly,” we’re trying to be more specific about what a digital card may help avoid — and where we’re still learning.
Looking for the broader story behind this work? Visit our Sustainability page.
Our approach
We think about impact in layers.
A traditional physical greeting card can involve a number of steps before it ever reaches a recipient, including:
- product creation and launch
- movement through retail or distribution channels
- the effort or travel required for someone to buy the card
- delivery to the recipient
- and, in some cases, disposal after the card is used
Because Greetigram is digital, many of those physical steps may be reduced or avoided.
What we currently evaluate
Our working model looks at several categories:
1. Product and launch baseline
We start at the beginning, looking at the burden involved in creating and launching a physical card product.
2. Retail and channel baseline
We also consider what happens when cards move through physical retail or distribution channels.
3. Sender acquisition scenarios
We look at how someone might get a traditional card. Since this can vary a lot, we use scenario ranges instead of pretending there is one perfect answer.
4. Recipient delivery
We consider the physical delivery steps that digital cards can often avoid.
5. Optional end-of-life
Where relevant, we also think about what happens after a physical card has been used.
Why assumptions matter
Not every part of this comparison can be known with perfect certainty.
Some inputs are stronger than others. Some are estimates. Some are scenario-based. We think it’s better to say that openly than to present a number that sounds more precise than it really is.
That means our methodology is designed to be:
- layered
- transparent
- cautious
- open to improvement
What this means in practice
We want to talk about this work clearly and honestly.
That means:
- recognizing that Greetigram can avoid many of the physical steps involved in traditional greeting cards
- acknowledging that the exact impact depends on how a physical card would otherwise have been made, purchased, delivered, and discarded
- separating internal modeling from public claims so we don’t overstate what we know
What we’re still improving
We’re continuing to improve how we think about:
- digital delivery and viewing impacts
- data transfer and media efficiency
- where estimates should become measured values
- which assumptions are strong enough to share publicly
Version note
updated — April 2026
This page is a plain-English summary of our current methodology. It reflects an internal working model that we expect to improve over time as our data, assumptions, and measurement methods get stronger.